Monday, December 29, 2008

Helping Car Dealer Own Their Relevent Terms

Right now I am working on a dealer micro site platform that will allow dealer to be a total control dominator in their local search markets.  The forst example of such a site is one I made for a Cincinnati Ford Dealer and the other one is to generate leads for the Ford Escape Hybrid.   I also have one going for New Jersey bad credit car loan but it is not really specifically for car dealers as much as it is to drive finance leads.

These will allow car dealers to not rely on poor automotive websites while at the same time driving more traffic to the dealership via the search engines.  In addition to providing them with huge levels of serach engine reputation management. 

I just hope it takes off like I hope it will..

Technorati Tags: , ,

Saturday, December 6, 2008

What are local businesses to do?

Aggressive webmasters can take traffic away from local business names quite easily and push surfers to third parties versus their direct query.  It is a great way for an aggressive webmaster to make some extra cash, but it may cost the business money over the long haul.

Some things that businesses need to do to make sure that they do not lose a lot of local web traffic:
  • Make sure you search engine directory listings have corect relevent keywords listed in them.
  • Own the first page of the SERPS for their name.
  • Own multiple extensions of their business name and have those indexed.
I will cover how to do each of this things in future post.  As a test of generating local search traffic I have set up a site to push offers to people looking for Tulsa Special Financing and Brunswick Car Dealers.  I will also report back on traffic stats and income levels generated from these sites.