There is a lot of cool aid being put out there in the auto industry as it relates to search engine reputation management. One of the biggest cool aid concoctions to come around in a long time is those presented by Dick Hannah Honda. Search engine reputation management for car dealers is very important no doubt, how ever the method being presented by automotive vendors leave much room for improvement.
The use of dealer rating sites is probably the least effective ways for dealers to insure their reputation. While dealers need to make sure they are represented properly in these venues, they need to take the necessary steps to remove them from page one and two of the search engine results pages.
This can be accomplished with dealer microsites, a car dealer blog and other supporting assets that do not push advertising that detracts from the dealers message. If you are going to participate in dealer review site make sure you take the right steps to engage in the conversation when things like this are posted about your dealership.
Others have written about the Dick Hannah Honda case study, while they may not hold the exact same view as us we are in the same book. Here is the link to the original Dick Hannah Honda Case Study.
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The use of dealer rating sites is probably the least effective ways for dealers to insure their reputation. While dealers need to make sure they are represented properly in these venues, they need to take the necessary steps to remove them from page one and two of the search engine results pages.
This can be accomplished with dealer microsites, a car dealer blog and other supporting assets that do not push advertising that detracts from the dealers message. If you are going to participate in dealer review site make sure you take the right steps to engage in the conversation when things like this are posted about your dealership.
Others have written about the Dick Hannah Honda case study, while they may not hold the exact same view as us we are in the same book. Here is the link to the original Dick Hannah Honda Case Study.
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