Personal Brand Protection

For individuals they should have their personal brands locked down beyond reproach. This is done by making sure your skills and personal Social Media profiles are beyond reproach. Major sites you should have well defined profiles.

1. Linkedin - 100% necessary. Needs to be complete with ultimate brand protection.
2. Twitter - 85% needed. Twitter is a time waster if used to it's fullest. Be careful with this one but it is a perfect brand protection property.
3. Google Sites - 100% - Create a google site showcasing your expertise
4. Personal Blog - 85% only do this if you want to share your life and experiences with other people.
5. Facebook - 65% Be careful with this. If you share Friday night out on the town make sure you keep your content private.

Right now I am testing Google sites for other purposes. I have created pages for Automotive SEO and for LED Light Facts. It will be fun to watch these properties rank for money keywords.

I'll show off my resume made with Google Sites this week.

Adding a Multi Layer Approach

Anyone that knows anything about SEO know the value of web 2.0 properties for showing in the serps and to provide link equity back to client or other off site properties. Below is a real simple diagram: Click image to see better.

Google Dance and Reputation Management

On the last post here I outlined how to get negative and positive third party rankings to move up in the serps for businesses. On that current case study Google is dancing. As a matter of fact she is jumping on and off the dancefloor for my desired results.

It will take a month or so for it all to stick but she is fun to watch while she runs up and down.

Social Signals and SERM

Social signals are a very important part of SEO in today's algorithm. The good thing about SERM is you can get others to give you social signals with very little effort. All you have to do is call out a polarizing individual in a social setting. Then they are more than willing to give notice to your postings and content.

In just one mention of a douchebag and the sharing he did about it in social media it got a site out of the Google sandbox and sent it over 2000 visits in one day.

My goal in writing an article about him was to help me get other content indexed because I knew how he would respond based on other interactions he has with people online by sharing my content multiple times. I know for a fact he shared it on Facebook and Twitter based on traffic stats.

JL Van Dyke you were my bitch and did not even realize it.

I have met some dumb ass attorneys but @RealJLVD takes the cake https://t.co/1NTDtHxUQ8

— Paul Rushing (@PaulRushing) October 18, 2017

Thanks for being my bitch. I got you to work for me while you were stealing from your employer. https://t.co/jtN8rYCZfJ

— Paul Rushing (@PaulRushing) October 19, 2017

From Success to Failure back to Success

Anytime you try to do something innovative you run the risk of failing miserably.  I have personally hit some recent setbacks and have closed my company to take a position with iMagiclab. While many may think that the owner, Keith Latman, and I have a shaky past, further is from the truth.

I have welcomed the opportunity to use my knowledge of search and social to help market iMagicLab online an in the many available industry resources.  This has been a fun process and it is ongoing.  The things that have worked in the past have almost become nonentities and what needs to happen in the future has not even evolved yet.

I just hope with the things that have happened in my personal life and the lessons I have learned in my failures can translate into new successes down the road.  I am really looking forward to moving towards the new successes that are available and building my future here at iMagiclab.

Is the Dick Hannah Honda Strategy Viable?

There is a lot of cool aid being put out there in the auto industry as it relates to search engine reputation management.  One of the biggest cool aid concoctions to come around in a long time is those presented by Dick Hannah Honda.  Search engine reputation management for car dealers is very important no doubt, how ever the method being presented by automotive vendors leave much room for improvement.

The use of dealer rating sites is probably the least effective ways for dealers to insure their reputation.  While dealers need to make sure they are represented properly in these venues, they need to take the necessary steps to remove them from page one and two of the search engine results pages.

This can be accomplished with dealer microsites, a car dealer blog and other supporting assets that do not push advertising that detracts from the dealers message.  If you are going to participate in dealer review site make sure you take the right steps to engage in the conversation when things like this are posted about your dealership.



Others have written about the Dick Hannah Honda case study, while they may not hold the exact same view as us we are in the same book.  Here is the link to the original Dick Hannah Honda Case Study.

Technorati Tags: dick hannah honda, search engine reputtion manangement,

Other Forms of Reputation Management

Dealers that sell used cars have always had a bad rap and the Internet makes it easy for others to try to bring negative information to light.  The good thing is if dealers will work to help get inventory listing sites that they control to seo for their name then they can use those as additional entries in the search engines to help protect their brand.

Another issue dealers may experience is when the dealership is in their name.  We are helping a marketing company push up profiles for Terry Lee Honda located near a Cincinnati Ford dealer we work with, because they have been negatively impacted by a ripoffreport.  However this dealer should be looking to creating professional profiles in many locations to help negate this.  We have recommended it to them lets see if they act on it.

Individuals need to make sure that they take the full opportunity to do this to protect their personal reputations regardless of ther professional aspirations.

Technorati Tags: serm, search engine reputation management