Wednesday, September 17, 2008

Content Stalkers - Love em or hate they exist..

Part of my job I get a lot of exposure to the automotive industry. Not a bad thing since I am trying to carve out a niche in that space. One thing I did not realize is that I also have some unsavory fans in the Automotive Digital Marketing Space. Mainly because I don't mind calling a spade a spade.

One thing that I have been working on a little at a time is converting some landing pages I built over from personal branding pieces to affiliate marketing properties. The thing is they rank really well for some of my former employers keywords. One of them that got emailed around the world over the last couple of days is one I converted that gets traffic for the search term Carl Gregory Hyundai.

A few people who have an obvious disdain for me, for whatever reason, made it their point to drive a bunch of traffic to these lens and send emails "telling on" me. For starters I appreciate the traffic. Secondly, they are continually damaging their reputation with people who have more revered ties to the car business, even though they claim to be in the reputation management (< a link to me not them) business.

All is fair in love and war. If they really want a battle with me they will lose. If they keep trying to cause me problems with my income sources I will take every step necessary to protect myself and completely obliterate their online marketing properties with competing properties. I really don't want to take the time to do that but will if push comes to shove.

They are big boys that should realize that when you play with fire you are going to get burnt and that I can pwn them and their online properties in a search engine war. They are good at back room tricks, I am completely transparent. I know what wins at the end of the day. My biggest advantage is they don't. They are still stuck back in the middle part of last century grasping on to those ideas and back room power plays. That is back firing at an accelerating rate!!




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Sunday, September 14, 2008

Sharing the Knowledge

Right now I am working on a project at Squidoo.com that will allow me to share some of what I learn in setting up this process and to help others realize the importance of managing their search engine reputation.  I will be creating multiple lenses on the topic and breaking it down between business and personal.

The entry lens once I have enough of them built will be a into to Managing Your Search Engine Reputation.  Then it will break out into other points.  The first one I have built in this collage is around Personal Search Engine Reputation Management.  It has more to do with acceptable behavior in online settings and showing others what can show up for their name when others "Google" it.

The cool thing about doing this with Squidoo it will rank well eventually in the SERP for the terms and will probably get a lot of traffic from them.  Right now I am working on creating a powerhouse squidoo profile with tons of content.  Most of it will be around helping conumers save money on cars, online automotive marketing and search engine reputation management.

I still have a lot to learn on the last topic but in the process of building these lenses it and the research it requires I will pick up a lot of valuable information.



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Saturday, September 13, 2008

How Much is Enough?

Getting control of my name in the search engines is becoming a daunting task. There are two other people named Paul Rushing that have a little more fame than I do. One of them is a doctor and the other is a football player. I have gotten the football player off of page one, the doctor may be a little harder to move.

One thing that amazes me though is my Linkedin Profile is not showing up on the first page. Linkedin is a trusted site and the search engines should really index it high. You can see my linked in profile. Just click on Paul Rushing to see my resume and work history.


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Tuesday, September 2, 2008

Dealing with negatives?

I love it when people disagree with my opinion. I love it even more their opinion is obfuscated by the exact point I was trying to make. In an online discussion with the ISM at Jim Glover Chevrolet he was using his knowledge of dealer micro sites as a lunching pad to try to destroy my opinion of using social networking to help build a brand and drive traffic to websites.

What his interest in doing so is beyond me. He has plenty of other things to worry about. His personal search engine reputation is horrible. His companies search engine reputation is horrible. His demeanor in online interactions is horrible.

I was going to show him how to get free pay per click advertising for his dealership and personal name on content he would control but why should I help an idiot? I probably wont!!

The good thing is the SERPS for my name is locked down tight for the time being. I am working on an email series now to help others do the same thing for themselves.

Stay connected book market this site for the announcement...

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