Is the Dick Hannah Honda Strategy Viable?

There is a lot of cool aid being put out there in the auto industry as it relates to search engine reputation management.  One of the biggest cool aid concoctions to come around in a long time is those presented by Dick Hannah Honda.  Search engine reputation management for car dealers is very important no doubt, how ever the method being presented by automotive vendors leave much room for improvement.

The use of dealer rating sites is probably the least effective ways for dealers to insure their reputation.  While dealers need to make sure they are represented properly in these venues, they need to take the necessary steps to remove them from page one and two of the search engine results pages.

This can be accomplished with dealer microsites, a car dealer blog and other supporting assets that do not push advertising that detracts from the dealers message.  If you are going to participate in dealer review site make sure you take the right steps to engage in the conversation when things like this are posted about your dealership.



Others have written about the Dick Hannah Honda case study, while they may not hold the exact same view as us we are in the same book.  Here is the link to the original Dick Hannah Honda Case Study.

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Other Forms of Reputation Management

Dealers that sell used cars have always had a bad rap and the Internet makes it easy for others to try to bring negative information to light.  The good thing is if dealers will work to help get inventory listing sites that they control to seo for their name then they can use those as additional entries in the search engines to help protect their brand.

Another issue dealers may experience is when the dealership is in their name.  We are helping a marketing company push up profiles for Terry Lee Honda located near a Cincinnati Ford dealer we work with, because they have been negatively impacted by a ripoffreport.  However this dealer should be looking to creating professional profiles in many locations to help negate this.  We have recommended it to them lets see if they act on it.

Individuals need to make sure that they take the full opportunity to do this to protect their personal reputations regardless of ther professional aspirations.

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