What are local businesses to do?

Aggressive webmasters can take traffic away from local business names quite easily and push surfers to third parties versus their direct query.  It is a great way for an aggressive webmaster to make some extra cash, but it may cost the business money over the long haul.

Some things that businesses need to do to make sure that they do not lose a lot of local web traffic:

• Make sure you search engine directory listings have corect relevent keywords listed in them.
• Own the first page of the SERPS for their name.
• Own multiple extensions of their business name and have those indexed.

I will cover how to do each of this things in future post.  As a test of generating local search traffic I have set up a site to push offers to people looking for Tulsa Special Financing and Brunswick Car Dealers.  I will also report back on traffic stats and income levels generated from these sites.