Anytime you try to do something innovative you run the risk of failing miserably. I have personally hit some recent setbacks and have closed my company to take a position with iMagiclab. While many may think that the owner, Keith Latman, and I have a shaky past, further is from the truth.
I have welcomed the opportunity to use my knowledge of search and social to help market iMagicLab online an in the many available industry resources. This has been a fun process and it is ongoing. The things that have worked in the past have almost become nonentities and what needs to happen in the future has not even evolved yet.
I just hope with the things that have happened in my personal life and the lessons I have learned in my failures can translate into new successes down the road. I am really looking forward to moving towards the new successes that are available and building my future here at iMagiclab.
Showing posts with label automotive vendors. Show all posts
Showing posts with label automotive vendors. Show all posts
Thursday, July 25, 2013
Wednesday, August 26, 2009
What happens with others try to damage your name?
Recently I have come under attack by some others that have tried to cause me ridicule by creating sites to damage me. I think it is funny as long as they get the facts right. The only problem is when my customers find this content and question me on it. It makes for some awkward situations.
I was explaining a to a good friend of mine, Andy Warner - Internet Sales Manager @ a Cincinnati Ford Dealer, what comes around goes around. I have a real good idea who did this and their reputation is that of washed automotive consultant and they are the ones showing off their handiwork.
The good think for me is I really don't care what others think about me...
I was explaining a to a good friend of mine, Andy Warner - Internet Sales Manager @ a Cincinnati Ford Dealer, what comes around goes around. I have a real good idea who did this and their reputation is that of washed automotive consultant and they are the ones showing off their handiwork.
The good think for me is I really don't care what others think about me...
Wednesday, September 17, 2008
Content Stalkers - Love em or hate they exist..
Part of my job I get a lot of exposure to the automotive industry. Not a bad thing since I am trying to carve out a niche in that space. One thing I did not realize is that I also have some unsavory fans in the Automotive Digital Marketing Space. Mainly because I don't mind calling a spade a spade.
One thing that I have been working on a little at a time is converting some landing pages I built over from personal branding pieces to affiliate marketing properties. The thing is they rank really well for some of my former employers keywords. One of them that got emailed around the world over the last couple of days is one I converted that gets traffic for the search term Carl Gregory Hyundai.
A few people who have an obvious disdain for me, for whatever reason, made it their point to drive a bunch of traffic to these lens and send emails "telling on" me. For starters I appreciate the traffic. Secondly, they are continually damaging their reputation with people who have more revered ties to the car business, even though they claim to be in the reputation management (< a link to me not them) business.
All is fair in love and war. If they really want a battle with me they will lose. If they keep trying to cause me problems with my income sources I will take every step necessary to protect myself and completely obliterate their online marketing properties with competing properties. I really don't want to take the time to do that but will if push comes to shove.
They are big boys that should realize that when you play with fire you are going to get burnt and that I can pwn them and their online properties in a search engine war. They are good at back room tricks, I am completely transparent. I know what wins at the end of the day. My biggest advantage is they don't. They are still stuck back in the middle part of last century grasping on to those ideas and back room power plays. That is back firing at an accelerating rate!!
One thing that I have been working on a little at a time is converting some landing pages I built over from personal branding pieces to affiliate marketing properties. The thing is they rank really well for some of my former employers keywords. One of them that got emailed around the world over the last couple of days is one I converted that gets traffic for the search term Carl Gregory Hyundai.
A few people who have an obvious disdain for me, for whatever reason, made it their point to drive a bunch of traffic to these lens and send emails "telling on" me. For starters I appreciate the traffic. Secondly, they are continually damaging their reputation with people who have more revered ties to the car business, even though they claim to be in the reputation management (< a link to me not them) business.
All is fair in love and war. If they really want a battle with me they will lose. If they keep trying to cause me problems with my income sources I will take every step necessary to protect myself and completely obliterate their online marketing properties with competing properties. I really don't want to take the time to do that but will if push comes to shove.
They are big boys that should realize that when you play with fire you are going to get burnt and that I can pwn them and their online properties in a search engine war. They are good at back room tricks, I am completely transparent. I know what wins at the end of the day. My biggest advantage is they don't. They are still stuck back in the middle part of last century grasping on to those ideas and back room power plays. That is back firing at an accelerating rate!!
Saturday, August 9, 2008
Getting Back on Track - Again!!
Well as I have stated before it is really time to get back on track on this blog on how to personally manage your search engine reputation. What is cool is through a recent turn of events I have picked up a position as blog manager and SEO for www.drivingsales.com and now fell getting this information out thre can really help the industry as a whole.
A good friend of mine shared a very compelling story about how Search Engine Reputation Management helps sell cars. It was a true testament of how managing a solid online reputation can benefit financially.
One thing I have noticed in the automotive industry is that there has been a big push for dealers to solicit customer reviews. There are several sites geared to this now. There is one that I have not cut much slack mainly because their name is horrible. An angry consumer could really have fun if they were upset with a dealership and they happen to have active profiles there. This one is probably a pass based on the name alone.
Now the dealers are going to be able to rate automotive vendors in an online setting. No more of the hushed back room stuff. Now the vendors are going to have to become accountable. While I do believe many vendors really do try to look after their clients sometime they may not really be paying attention to what they are telling them.
The automotive industry is fraught with difficulties at all levels right now and if vendors will use this as a tool to help them improve their products, services and business models it is a huge win for both dealers and providers.
This one will be fun to watch as time goes on.
My goal for the next few days is to maximize my profiles and contacts at Plaxo they have really come a long way since they started and I really need to get in there and get it set up properly.
- Paul Rushing's Plaxo Profile
I encourage you to get in there and sign up if you have not. Make sure you connect with me. Just mention SERM experiment if I do not know you personally.
A good friend of mine shared a very compelling story about how Search Engine Reputation Management helps sell cars. It was a true testament of how managing a solid online reputation can benefit financially.
One thing I have noticed in the automotive industry is that there has been a big push for dealers to solicit customer reviews. There are several sites geared to this now. There is one that I have not cut much slack mainly because their name is horrible. An angry consumer could really have fun if they were upset with a dealership and they happen to have active profiles there. This one is probably a pass based on the name alone.
Now the dealers are going to be able to rate automotive vendors in an online setting. No more of the hushed back room stuff. Now the vendors are going to have to become accountable. While I do believe many vendors really do try to look after their clients sometime they may not really be paying attention to what they are telling them.
The automotive industry is fraught with difficulties at all levels right now and if vendors will use this as a tool to help them improve their products, services and business models it is a huge win for both dealers and providers.
This one will be fun to watch as time goes on.
My goal for the next few days is to maximize my profiles and contacts at Plaxo they have really come a long way since they started and I really need to get in there and get it set up properly.
- Paul Rushing's Plaxo Profile
I encourage you to get in there and sign up if you have not. Make sure you connect with me. Just mention SERM experiment if I do not know you personally.
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