Google Dance and Reputation Management

On the last post here I outlined how to get negative and positive third party rankings to move up in the serps for businesses. On that current case study Google is dancing. As a matter of fact she is jumping on and off the dancefloor for my desired results.

It will take a month or so for it all to stick but she is fun to watch while she runs up and down.

Social Signals and SERM

Social signals are a very important part of SEO in today's algorithm. The good thing about SERM is you can get others to give you social signals with very little effort. All you have to do is call out a polarizing individual in a social setting. Then they are more than willing to give notice to your postings and content.

In just one mention of a douchebag and the sharing he did about it in social media it got a site out of the Google sandbox and sent it over 2000 visits in one day.

My goal in writing an article about him was to help me get other content indexed because I knew how he would respond based on other interactions he has with people online by sharing my content multiple times. I know for a fact he shared it on Facebook and Twitter based on traffic stats.

JL Van Dyke you were my bitch and did not even realize it.

I have met some dumb ass attorneys but @RealJLVD takes the cake https://t.co/1NTDtHxUQ8

— Paul Rushing (@PaulRushing) October 18, 2017

Thanks for being my bitch. I got you to work for me while you were stealing from your employer. https://t.co/jtN8rYCZfJ

— Paul Rushing (@PaulRushing) October 19, 2017

From Success to Failure back to Success

Anytime you try to do something innovative you run the risk of failing miserably.  I have personally hit some recent setbacks and have closed my company to take a position with iMagiclab. While many may think that the owner, Keith Latman, and I have a shaky past, further is from the truth.

I have welcomed the opportunity to use my knowledge of search and social to help market iMagicLab online an in the many available industry resources.  This has been a fun process and it is ongoing.  The things that have worked in the past have almost become nonentities and what needs to happen in the future has not even evolved yet.

I just hope with the things that have happened in my personal life and the lessons I have learned in my failures can translate into new successes down the road.  I am really looking forward to moving towards the new successes that are available and building my future here at iMagiclab.

Is the Dick Hannah Honda Strategy Viable?

There is a lot of cool aid being put out there in the auto industry as it relates to search engine reputation management.  One of the biggest cool aid concoctions to come around in a long time is those presented by Dick Hannah Honda.  Search engine reputation management for car dealers is very important no doubt, how ever the method being presented by automotive vendors leave much room for improvement.

The use of dealer rating sites is probably the least effective ways for dealers to insure their reputation.  While dealers need to make sure they are represented properly in these venues, they need to take the necessary steps to remove them from page one and two of the search engine results pages.

This can be accomplished with dealer microsites, a car dealer blog and other supporting assets that do not push advertising that detracts from the dealers message.  If you are going to participate in dealer review site make sure you take the right steps to engage in the conversation when things like this are posted about your dealership.



Others have written about the Dick Hannah Honda case study, while they may not hold the exact same view as us we are in the same book.  Here is the link to the original Dick Hannah Honda Case Study.

Technorati Tags: dick hannah honda, search engine reputtion manangement,

Other Forms of Reputation Management

Dealers that sell used cars have always had a bad rap and the Internet makes it easy for others to try to bring negative information to light.  The good thing is if dealers will work to help get inventory listing sites that they control to seo for their name then they can use those as additional entries in the search engines to help protect their brand.

Another issue dealers may experience is when the dealership is in their name.  We are helping a marketing company push up profiles for Terry Lee Honda located near a Cincinnati Ford dealer we work with, because they have been negatively impacted by a ripoffreport.  However this dealer should be looking to creating professional profiles in many locations to help negate this.  We have recommended it to them lets see if they act on it.

Individuals need to make sure that they take the full opportunity to do this to protect their personal reputations regardless of ther professional aspirations.

Technorati Tags: serm, search engine reputation management

What happens with others try to damage your name?

Recently I have come under attack by some others that have tried to cause me ridicule by creating sites to damage me. I think it is funny as long as they get the facts right. The only problem is when my customers find this content and question me on it. It makes for some awkward situations.

I was explaining a to a good friend of mine, Andy Warner - Internet Sales Manager @ a Cincinnati Ford Dealer, what comes around goes around. I have a real good idea who did this and their reputation is that of washed automotive consultant and they are the ones showing off their handiwork.

The good think for me is I really don't care what others think about me...

A free entry in Google for your Name

Google has lunched the ability to have your personal profile fall in the search engine results pages for your name.  Currently I am seeing the profile listing falling in at position 10 for name searches.  I am not so sure this is if this is Google's way of competing with other profile style sites but I see ways for businesses to use this as a promotion method as well.

While I have not taken the time to optimize my personal profile you can see mine - Paul Rushing - Google Profile


Technorati Tags: paul rushing, google, profile