How Much is Enough?

Getting control of my name in the search engines is becoming a daunting task. There are two other people named Paul Rushing that have a little more fame than I do. One of them is a doctor and the other is a football player. I have gotten the football player off of page one, the doctor may be a little harder to move.

One thing that amazes me though is my Linkedin Profile is not showing up on the first page. Linkedin is a trusted site and the search engines should really index it high. You can see my linked in profile. Just click on Paul Rushing to see my resume and work history.

paul rushing, linkedin, serm

Setting up another blog, again...

Sometimes you just can't do enough to get as many layers of content out there as possible. I have heard a lot of good things about Vox so I set up a blog there as well. I really do not know how I am going to be able to keep all of this stuff updated but it will be fun to try. See another one of my levels of separation visit Paul Rushing on Vox.com

This has been ignored long enough!!

I have really been busy with career changes and this project had been put on hold. A recent article I did about how someone chose to advertise a program called "Masters of eMarketing" and the activities of others have caused me to revisit this experiment.

There are people inside the car industry trying protect him by denigrating my message that his marketing activities were not the best way to market his product, he even agreed with me on this point. The person who the original blog post discussed and I have reached a gentleman's agreement on allowing the issue to die down and to speak again in two weeks is probably not involved in these efforts. If he really is a gentleman, time will tell that.

I have disavowed loose ties to people in the automotive industry because of their actions and now must concentrate on my search engine reputation being locked down to its fullest in the event that the agreement I thought I had with JZ is just lip service. I surely hope it is not.

I will be back to posting here daily on my activities as in concerns locking down my Search Engine Reputation and hopefully giving you some helpful tips along the way.

Developing a logical plan of attack Day Five

With the overwhelming amount of various platforms to work with a plan of attack is needed. It is not going to be helpful to just create a bunch of profiles in different places and not have a regular schedule in place to keep them active and updated.

During the process of developing this work flow I will also be able to determine which ones have the most value and eliminate ones that do not provide much value.

Regularly updated content is going to be mandatory and it will be impossible to maintain more than 15 profiles pushing links to sites that you want people to see first. Also there is not much advantage in providing content to websites without some benefit to you and your message.

Search Engine Reputation Management should also incorporate you personal marketing if you are taking the time to build up a search engine reputation. While at the same time not taking away so much time as to negatively effect other aspects of your goals.

Still Taking Inventory - Priortizing - Day 3

Not every site or platform is completely search engine friendly. Based on the volume of profiles that I have out there I really need to get things listed in order of importance. But you can see a page I did about Search Engine Reputation Management which will probably be a launching pad of sorts once I get everything placed i a logical organized fashion.

Until Later Out

Taking Inventory and Evaulating Resources - Day One

Today I will be taking inventory of all of my personal profiles that can found in the Search Engines and adding tags to them on the side bar here. I also purchased two domains to add to the fold of personal sites used to help build a strong search engine presence.

My first goal is to own the entire front page of Google for the search term "Paul Rushing" with a combination of my personal properties and other online profiles. Right now I have the top spot with my personal blog Who Is Paul Rushing where I talk about life in general and whatever comes to mind.

As I complete this Diary I will try to explain the Whys as well as the Hows of why I do what I am doing. But for now I am just taking inventory and everything will be listed in the Side Bar here.