Dealing with negatives?

I love it when people disagree with my opinion. I love it even more their opinion is obfuscated by the exact point I was trying to make. In an online discussion with the ISM at Jim Glover Chevrolet he was using his knowledge of dealer micro sites as a lunching pad to try to destroy my opinion of using social networking to help build a brand and drive traffic to websites.

What his interest in doing so is beyond me. He has plenty of other things to worry about. His personal search engine reputation is horrible. His companies search engine reputation is horrible. His demeanor in online interactions is horrible.

I was going to show him how to get free pay per click advertising for his dealership and personal name on content he would control but why should I help an idiot? I probably wont!!

The good thing is the SERPS for my name is locked down tight for the time being. I am working on an email series now to help others do the same thing for themselves.

Stay connected book market this site for the announcement...

jim glover chevrolet, jim glover chevy, social networking,

Adding More Layers - Livejournal and Vox

Just stumbled upon something while setting up my profile at Vox.com. They allow you to cross post to Livejournal. What this means to you is that if you make a new post at Vox.com you can automatically send an excerpt to LJ.

I have not tested it out you, but I will add some screen shots here in the near future as I test out this feature. For now though you can take a look at my profile on JL (Paul Rushing on livejournal.com) and at Vox (Paul Rushing at Vox)

Also I set up a network on Ning.com as part of setting up my profile at Vox. Not real sure how I am going to use that but you can take a look at it at Paul Rushing on Ning.

Setting up another blog, again...

Sometimes you just can't do enough to get as many layers of content out there as possible. I have heard a lot of good things about Vox so I set up a blog there as well. I really do not know how I am going to be able to keep all of this stuff updated but it will be fun to try. See another one of my levels of separation visit Paul Rushing on Vox.com

Using other tools to Manage your Online Reputation

I have created an online business card for people to use as a layer of online reputation management. You can see an example at Paul Rushing's Online Business Card. Granted this particular one is not perfect. I need to get some professional photos done.

Sometimes in my quest to get as much out there about me as fast as possible I overlook some of the smaller things, like the photos. Eventually I will have the perfect online portfolio and control the entire front few pages in the search results for my name.

It is a lot of work no doubt and I am competing with some other very established Paul Rushing properties that are not related to me. Oh well the quest continues.

Getting Back on Track - Again!!

Well as I have stated before it is really time to get back on track on this blog on how to personally manage your search engine reputation. What is cool is through a recent turn of events I have picked up a position as blog manager and SEO for www.drivingsales.com and now fell getting this information out thre can really help the industry as a whole.

A good friend of mine shared a very compelling story about how Search Engine Reputation Management helps sell cars. It was a true testament of how managing a solid online reputation can benefit financially.

One thing I have noticed in the automotive industry is that there has been a big push for dealers to solicit customer reviews. There are several sites geared to this now. There is one that I have not cut much slack mainly because their name is horrible. An angry consumer could really have fun if they were upset with a dealership and they happen to have active profiles there. This one is probably a pass based on the name alone.

Now the dealers are going to be able to rate automotive vendors in an online setting. No more of the hushed back room stuff. Now the vendors are going to have to become accountable. While I do believe many vendors really do try to look after their clients sometime they may not really be paying attention to what they are telling them.

The automotive industry is fraught with difficulties at all levels right now and if vendors will use this as a tool to help them improve their products, services and business models it is a huge win for both dealers and providers.

This one will be fun to watch as time goes on.

My goal for the next few days is to maximize my profiles and contacts at Plaxo they have really come a long way since they started and I really need to get in there and get it set up properly.

- Paul Rushing's Plaxo Profile

I encourage you to get in there and sign up if you have not. Make sure you connect with me. Just mention SERM experiment if I do not know you personally.

This has been ignored long enough!!

I have really been busy with career changes and this project had been put on hold. A recent article I did about how someone chose to advertise a program called "Masters of eMarketing" and the activities of others have caused me to revisit this experiment.

There are people inside the car industry trying protect him by denigrating my message that his marketing activities were not the best way to market his product, he even agreed with me on this point. The person who the original blog post discussed and I have reached a gentleman's agreement on allowing the issue to die down and to speak again in two weeks is probably not involved in these efforts. If he really is a gentleman, time will tell that.

I have disavowed loose ties to people in the automotive industry because of their actions and now must concentrate on my search engine reputation being locked down to its fullest in the event that the agreement I thought I had with JZ is just lip service. I surely hope it is not.

I will be back to posting here daily on my activities as in concerns locking down my Search Engine Reputation and hopefully giving you some helpful tips along the way.

Boy I have Fell Behind Here - Day ??

I am still working on building many layers of content to protect my own name it just has taken a back seat to online marketing. Right now the SERPS are fairly tight for my name, Paul Rushing so I have been concentrating on building dealer micro sites using squidoo.com.

One of the nice things about building these single page landers is that they can be used to market your business or used to push affiliate products. Here are some good examples -

• Golden Isles Nissan - Used to merchandise my used Nissan Inventory
• Las Vegas Hyundai - Used to push an automotive lead affiliate program
• Special Financing Tulsa - Used to push an automotive loan lead affiliate program

All of these pages are built using squidoo.com and if you are an Auto Dealer wanting someone to help you build these types of pages to target competitive keywords just visit this other page I built at squidoo to see some more examples. Automotive Micro Sites