Sunday, April 27, 2008

Blog Commenting to Build Credibility in Your Niche - Day Seven

I participate quite regularly in an Automotive Online Marketing Blog quite regularly and always get amazed at how brash people become when they do not agree with you. While I do not have problems with people not agreeing with my opinion as opinions are very subjective. But sometimes enough is enough.

I made a comment to another poster that the fact that the search term "Special Finance Tulsa" was not a very competitive search term and got pounced on by another reader at that blog. He felt that using Google's Webmaster Tools was not submitting a site to Google it just helped him measure it's status.

If he did not agree with that that is ok by me because I know better, but then he proceeded to take potshots trying to talk down to me. I don't have a problem with people disagreeing with my methods of SEO at all. Hey was just trying to protect his position on using dealer micro sites were beneficial for SEO for bullshit search terms. He was proud that his credit application was ranked number on for the search term "Special Finance Tulsa"

I am sure he is trying to attack my credibility for what ever reason, I think mainly because he is proud of ranking well for those search terms and I discounted them as meaningless keywords to rank for.

You can see all of the comments at:

http://www.dealerrefresh.com/my_weblog/2008/04/to-micro-site-o.html#comments

One day people will learn to not try to intimidate me in online debates and resort to name calling. Ask Larry Host.

Saturday, April 26, 2008

Use Your Real Name - Day 6

I run a blog about being an Internet Sales Manager and receive many interactions from various Automotive Vendors. Some very positive and some of them are not. Especially when I blog about how screwed up the auto business in its current online marketing initiatives.

I did a post about Dealer Micro Sites not long ago and got a very caustic comment laden with 15 links for this vendor to try to show off his product. Of course I did not approve the post. For starters this individual was trying to pitch his product on my blog, gave a caustic remark and DID NOT USE HIS REAL NAME.

I could of gotten past the first two issues if he had used his name and could of turned into a real positive discussion. Instead he killed the conversation before it got started and was never given the chance to persuade me into looking at his perspective.

The moral of the story is - If you are going to take a stance do it in the open and let your actions be identified with you...

Thursday, April 24, 2008

Getting the Media Down - Day Five 1/2

While trying to get everything organized it had become apparent it is best to use some established platforms to create a work flow.

My Daily Goals now are:
  • One Squidoo Lens - Automotive Targeted
  • One Squidoo Lens - Niche Targeted
  • One HubPage Hub - Solid Evergreen Content On Passionate Topics
  • 10 Diggs - With corresponding blog post
  • One Automotive Targeted Blog Post on Blogs I control
  • Encourage Feedback from Automotive Customers

Developing a logical plan of attack Day Five

With the overwhelming amount of various platforms to work with a plan of attack is needed. It is not going to be helpful to just create a bunch of profiles in different places and not have a regular schedule in place to keep them active and updated.

During the process of developing this work flow I will also be able to determine which ones have the most value and eliminate ones that do not provide much value.

Regularly updated content is going to be mandatory and it will be impossible to maintain more than 15 profiles pushing links to sites that you want people to see first. Also there is not much advantage in providing content to websites without some benefit to you and your message.

Search Engine Reputation Management should also incorporate you personal marketing if you are taking the time to build up a search engine reputation. While at the same time not taking away so much time as to negatively effect other aspects of your goals.

Monday, April 21, 2008

Still Taking Inventory - Priortizing - Day 3

Not every site or platform is completely search engine friendly. Based on the volume of profiles that I have out there I really need to get things listed in order of importance. But you can see a page I did about Search Engine Reputation Management which will probably be a launching pad of sorts once I get everything placed i a logical organized fashion.

Until Later Out

Sunday, April 20, 2008

So Much To Do - Day Two

After taking inventory of all of the different social networking profiles I have I am feeling a little overwhelmed. I did not realize how much I really have going on if I am going to use all of these sites to build up a strong Search Engine Presence.

This is really going to be a lot of work but I am sure it will translate into a locked down search engine presence. I will eventually have a designated work flow so it will be easily managed and be simple enough that a "monkey could do it".

One of the features of many of these sites is that they will allow you to import your list of contacts from webmail accounts like Gmail and Yahoo and I have just sent out 850 invites for people to follow me on Twitter. I did not realize that this was going to happen. It is all good though.

It will probably take a few days just to get the organization of every site that I am going to use in this process....

Saturday, April 19, 2008

Taking Inventory and Evaulating Resources - Day One

Today I will be taking inventory of all of my personal profiles that can found in the Search Engines and adding tags to them on the side bar here. I also purchased two domains to add to the fold of personal sites used to help build a strong search engine presence.

My first goal is to own the entire front page of Google for the search term "Paul Rushing" with a combination of my personal properties and other online profiles. Right now I have the top spot with my personal blog Who Is Paul Rushing where I talk about life in general and whatever comes to mind.

As I complete this Diary I will try to explain the Whys as well as the Hows of why I do what I am doing. But for now I am just taking inventory and everything will be listed in the Side Bar here.